A Quick recap on Marketing and Promotion 10 Questions.
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Identifying needs and wants of customers
Persuading customers to buy
Sell the product using aggressive sales tactics
United states of Products
Unique Selling Point
Unique sales promotion
You can segment the market by
Hotels, Restaurants, Shops, Transport
Age, Gender, Income, Interests
Names, Things, animals, food
Marketing Mix means
Production, Processing, Purchasing, Procurement
Persons, Pitching, Playing, Producing
Product, Price, Place, Promotion
Sales promotion is primarily used to:
Increase sales in the short term
Increase instore consumer traffic.
Create awareness of a product.
Direct marketing is about:
Door to door selling.
Sending publicity to a named person
Selling directly to consumers.
Personal selling involves
Selling a product over the internet
Selling a product through personal recommendations
Selling a product one to one.
AIDAS is a Buyer behaviour model. It stands for:
Attention, Interest, Desire, Action, Station
Attention, Information, Decision, Action, Satisfaction
Attention, Interest, Determination, Aquire, Shop
Price Skimming means
Highest possible price charged for a new product
Least possible price charged for a new product
A discounted price for a new product
The aims of Public Relations is to
Advertise the product to get attention
Form a good relationship with the outside world
Sell the product using personal selling tactics
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