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Marketing Quiz

A Quick recap on Marketing and Promotion 10 Questions.

 
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darveshmohideen
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1

Marketing is

  • Identifying needs and wants of customers
  • Persuading customers to buy
  • Sell the product using aggressive sales tactics

2

USP means

  • United states of Products
  • Unique Selling Point
  • Unique sales promotion

3

You can segment the market by

  • Hotels, Restaurants, Shops, Transport
  • Age, Gender, Income, Interests
  • Names, Things, animals, food

4

Marketing Mix means

  • Production, Processing, Purchasing, Procurement
  • Persons, Pitching, Playing, Producing
  • Product, Price, Place, Promotion

5

Sales promotion is primarily used to:

  • Increase sales in the short term
  • Increase instore consumer traffic.
  • Create awareness of a product.

6

Direct marketing is about:

  • Door to door selling.
  • Sending publicity to a named person
  • Selling directly to consumers.

7

Personal selling involves

  • Selling a product over the internet
  • Selling a product through personal recommendations
  • Selling a product one to one.

8

AIDAS is a Buyer behaviour model. It stands for:

  • Attention, Interest, Desire, Action, Station
  • Attention, Information, Decision, Action, Satisfaction
  • Attention, Interest, Determination, Aquire, Shop

9

Price Skimming means

  • Highest possible price charged for a new product
  • Least possible price charged for a new product
  • A discounted price for a new product

10

The aims of Public Relations is to

  • Advertise the product to get attention
  • Form a good relationship with the outside world
  • Sell the product using personal selling tactics

 

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