Privacy Statement

1. Triviala takes your privacy seriously. Triviala collects certain types of information about its website users and registered members and it is important that you understand the types of information collected, how they are used, protected and disclosed and how you can correct or change them.

2. From time to time we may make changes to this privacy statement so please review it frequently. We will post any revision on this website when it is changed and will endeavour to make sure that the changes are posted before they take effect. If we do make material changes to this statement we will let you know by posting a notice on our homepage.

3. By using this website or taking part in the promotions on the website, you consent to the privacy practices described in this statement.

4. The information we collect and how we use it:

There are areas in our website where we ask you for certain demographic information about yourself. You will be asked to choose a user name and password which you must keep secure and never disclose it to anyone. The information you give will be contained in your account profile which you can amend at any time by logging in. Triviala will never send you e-mails asking you for your password.

5. Triviala may also receive information about you from other sources and add this to the information you have given us.

6. We use personal information collected by to:

a. Provide information about the products and services we offer.
b. Allow you to participate in the Triviala prize draws.
c. Identify you when you make enquiries.
d. Respond to user support queries.
e. Provide a more personalised service.
f. To customise the content you see.
g. Anticipate and resolve problems with our web site.
h. Provide targeted advertising. See point 14.
i. Run competitions and promotions.
j. Perform market research.
k. Facilitate communication between yourself and others should you opt-in.
l. Allow us to send you, via e-mail, telephone, SMS and post, details of special offers and promotions from Triviala.
m. Enhance the user experience by using tracking information to understand user behaviour on the site.
n. Determine how well each page performs overall based on aggregate user demographics and traffic patterns to those pages.
o. Carry out marketing analysis and customer profiling and create statistical and testing information.
p. To contact you in any way (including by e-mail, mail, telephone, text or multimedia messages) about our and other people’s products, services, promotions and competitions and about updates to the site.
q. Additionally, we may ask you to complete an optional demographic questionnaire to collect and use aggregate information. Aggregate information is data relating to a category or group of services or users which does not identify individual users or from which individual user identities have been removed. Aggregate data may include anonymous site usage statistics or demographic profile information such as the first part of a postcode (eg GU12), age, gender, preferences and survey information. Information about how you use our website may be collected and combined with information about how others use the website but personal information will not be included in the resulting data. Aggregate data helps us understand trends in our users’ needs so that we can better consider new features or otherwise tailor our website. We may use and share this anonymous and aggregate data about our website with third parties for various purposes.

7. Sharing and disclosing information.
We may share your personal information with third party providers who assist us in providing internal functions necessary to operate our business. These functions may include:

a. Managing and maintaining this website.
b. Processing applications and validating information you give us.
c. Compiling statistics and reports for our internal purposes.
d. Transmitting newsletters and communications on our behalf.
e. Assisting in fulfilling and responding to requests that we receive from our subscribers and users.

8. In all cases we limit the information shared with our third party service providers to that which is necessary to carry out those functions and they will be under a strict obligation not to use your personal data for any other purposes.

9. Information about our users and our websites is one of our most important business assets. Consequently we may disclose information about our users, including your personal information, such as your e-mail address to:

a. Third parties and their advisers (and we may sell or otherwise transfer such information to such third parties) in anticipation of and/or in connection with any business transactions affecting us. These could include without limitation, a share sale, merger or acquisition, entering into a joint venture or other co-operative arrangement, creation of a separate business to provide the website or fulfil products, financing transactions, a sale of company assets as well as in the event of an insolvency, bankruptcy or receivership.

10. In addition to the other disclosures we have referred to in this statement or elsewhere in our terms and conditions, we may make disclosures which are reasonably necessary to:

a. Comply with the law, any regulatory requirement, court order or other legal process
b. Defend or take any legal proceedings
c. Protect or defend our rights or property, or that of others

11. Further information about Marketing

a. You agree to receive marketing e-mails from Triviala about its own and third party services if you opt in at the time of registration . If you do not wish to receive marketing material you may notify us at any time by sending an email to, contact us on Triviala Company Limited, 22 Deane House, 27 Greenwood Place, London NW5 1LB, UK or call us on +44 (0) 207 267 8850 stating whether it is material from either Triviala, Third parties or both that you do not wish to receive.
b. You agree to our sending marketing material to you where we consider you fit the profile of those individuals to whom the relevant products or services are aimed.
c. You should be aware that if you respond to third parties about offers and services referred to in Triviala material, you will be disclosing your personal data to those third parties and you should familiarise yourself with those third parties’ privacy statements.
d. We may provide your personal information to third parties including our sponsor partners in order that they can contact you about their products and services should you opt-in.

12. Triviala uses cookies to monitor how people use the site. This helps Triviala to understand how its customers and potential customers use its website so it can develop and improve the design, layout and function of the sites. A cookie is a piece of information that is stored on your computer's hard drive which records how you have used a website. This means that when you go back to that website, it can give you tailored options based on the information it has stored about your last visit. You can normally alter the settings of your browser to prevent it from accepting cookies. If you do not want Triviala to use cookies in your browser, you can set your browser to reject cookies or to tell you when a website tries to put a cookie on your computer. However, you will not be able to use the services on the Triviala website without cookies. Our systems will collect your IP address and type of browser when you visit the website.

13. Turning off cookies in different browsers.
Further information about disabling cookies in other browsers is available at

14. We use third-party advertising companies and advertising networks to serve ads to you on our behalf when you use our Web service. These companies may use information (not including your name, address, email address or telephone number) about your use of this and other Web services in order to provide advertisements about goods and services of interest to you.

15. Recording and Monitoring
We may monitor and/or record communications with you (including telephone conversations and e-mails) for quality assurance, legal, compliance and training purposes.

16. Payments
Triviala does not store any credit card information on its servers.

17. Subject Access Requests
If you wish to receive a copy of the information Triviala holds about you please write to Triviala Company Limited, 22 Deane House, 27 Greenwood Place, London NW5 1LB. A variable fee (currently £10) will be levied for this service as permitted by the UK Data Protection Act. Please include a stamped addressed envelope.

18. Contacting Us
If you have any questions or comments about this statement you may contact us at
If you wish to review, correct or change the information collected by Triviala you may update your profile.

Statement last updated 30 August 2011.